Concord, NC (June 6, 2018) – Cargill’s Record Rack® premium game feed brand, has teamed up with NASCAR Xfinity Series driver and outdoorsman, Spencer Boyd. Record Rack wildlife products are engineered to attract and nourish deer for overall health and antler development.
"As an avid hunter and fisherman, I’m delighted to represent Record Rack,” comments Boyd on the new partnership. “My father raised me to hunt trophies on the track and in the woods. It’s pretty cool to be able to combine my two loves and introduce this great product to NASCAR fans. We have some very exciting things planned with this partnership, so stay tuned.”
The Sportsman’s Choice line of products include wildlife feed for deer & elk, turkey & gamebirds and pond & trophy fish. Record Rack products like Golden Deer Nuggets” and “Sportsman” help attract and grow a bigger class of bucks. Whether you’re a wildlife watcher looking to see more deer on your land, or an avid sportsman looking to bring in a trophy, they’ve got the right feed to meet your goals.
Jodi Cornelison, wildlife marketing lead, commented on NASCAR and Boyd, “It is widely known that NASCAR fans also tend to be outdoorsmen and women. We felt that by partnering with a rising talent in Spencer, we could engage fans in a way that traditional advertising cannot. With the reach of NASCAR coupled with the fan-friendly Boyd, we can create some engaging content that educates our audience about wildlife nutrition.”
Spencer Boyd’s stock has been rising in his rookie season. Known for his interaction with fans both at the track and on social media, Spencer has been focused on partnering with brands that allow him to be himself. Without exception, this partnership with a national brand like Sportsman’s Choice, identifies Boyd as one of the most authentic representatives in motorsports.
Record Rack kicks off activation with Spencer Boyd and the SS Green Light No.76 Grunt Style Camaro this weekend at Michigan International Speedway.
Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive.
We combine 153 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture.